My favorite commercial changes just as often as my favorite movie. I haven't seen many good commercials lately, so this one could remain at the top of the charts for some time to come.
LINK to View Commercial : https://www.youtube.com/watch?v=MEIKZQ6wBZA
I'm a huge fan of Ted Talks. I listen to a few throughout the day while I'm working on projects or on my way home. Today I listened to Mel Robins from TedxSF talk about how we end up screwing ourselves over. I liked the talk, although in the beginning it felt like I was watching an infomercial for Mel and the ways to become more like her. She's not a poor example to emulate, so that's not what I'm saying.. Anyway, I won't go down that tangent–it's beside my thought. What struck me was in the final minute of her talk. She proposes that if we don't act within a 5 second time period after an impulsive idea, the chances we will actually follow through with the idea are pretty much extinguished. This made me think of the Impulsive Buyer ... and then it made me think of the Impulsive Creative.. and now I am asking myself, "Should I be more impulsive and create more ads with out giving my thought too much critique?" I think I'll follow the rule for a day or so and see if my ideas are actually effective or if they were just impulsive.
You've probably heard that with most energy drinks therein lies an unavoidable energy crash. When I saw 5-Hour Energy's commercial with a stacked bottle pyramid and the spokesman, while describing a new flavor, pulls the bottom corner out from under all the other bottles and there is no crash. "Wheew, well that's just brilliant." I thought what an impact that might have on those who might conceivably drink this stuff may just think.. #nocrash = avoidable energy crash!
For some reason 5-Hour Energy followed up that commercial in just about the same way, only this time the entire pyramid crashes. It leads me to believe whoever was in charge of this campaign had a good thing going for them and ruined what could have turned out to be a very successful ad maneuver. I would have liked to seen the same spokesman in different scenarios where no matter what occurs the pyramid doesn't ever crash. Which would speak directly to the product's stamina.
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Barley's Canine Rec Center: I haven't viewed any television commercials or heard promotional radio ads, or even a print ad for Barley's... but I've been lead to their site and youtube channel a few times over the last 6 months to view dog videos and I don't even own a dog. They're accomplishing a lot with amazing video clips and positive word of mouth advertising. In full disclosure a REALTOR® who I have worked with in the past helped the owners of Barley's Canine Rec Center find this location (Jonah Hornsby). I was fully aware of the business before visiting the media.
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